Automation & Segmentation

Automation & Segmentation

Automation Alchemy: Transforming Raw Data into Segmented Gold

In my 15 years as a data strategy consultant, I've witnessed a fundamental shift: the most successful businesses aren't those with the most data, but ...

Automation & Segmentation

The Segmentation Symphony: Orchestrating Automated Workflows for a Harmonious Customer Journey

This article is based on the latest industry practices and data, last updated in March 2026. In my 15 years as a marketing automation consultant, I've...